Crypto: Disney Bets on Mark Cuban Protege

Media and entertainment conglomerate Walt Disney ( (DIS) – Get The Walt Disney Company Report) has long remained impervious to the buzzwords metaverse, NFT and crypto. 

When most companies were jumping into this 2021 crypto-crazed galaxy of new tech with closed eyes, the group kept their distance, preferring to watch from afar the wave that seemed to overwhelm businesses of all sizes. 

The company is however a natural destination for these technologies which promise an immersive alternative world in which we interact through avatars and with hardware such as virtual reality headsets. Disney has amusement parks, a film studio, television channels (ABC, ESPN…) a streaming platform (Disney+), iconic characters like Mickey Mouse.

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